Best Selling Advice:
MAKE YOUR BED
Friday, April 14th, 2017
A book aimed at graduates landed at #1 on the newest NYT Advice, How-To & Miscellaneous Best Sellers list, Make Your Bed: Little Things That Can Change Your Life…And Maybe the World by William H. McRaven (Hachette/Grand Central; Grand Central Audio; OverDrive Sample).
In it, McRaven, a four star admiral who is credited with overseeing the raid that led to the death of Osama bin Laden, offers surprisingly simple advice, based on his training as a Navy SEAL, such as make your bed, never give up, stand up to bullies, and offer hope to others. The author also includes stories of his time in the SEALs and in Special Operations leadership.
Although it’s a best seller, few libraries are showing heavy holds ratios, indicating most copies are being bought as graduation gifts.
A media draw, the book was a topic on FOX & Friends, USA Today calls it a “powerful book,” The Washington Post says it “is ostensibly about leadership, but it’s full of captivating personal anecdotes from inside the national security vault,” and The Wall Street Journal has featured it several times, including in a video interview.
The entire speech is on YouTube: