People, prepare for a long marketing campaign.

The opening salvo for part one of  The Hunger Games: Mockingjay arrived two weeks ago with an unconventional teaser that doesn’t even include an image of star Jennifer Lawrence, but is simply a short chilling propaganda message by President Snow (Donald Sutherland). The presence of a defeated-looking Peeta next to him is the only nod to fans about what has happened since Catching Fire.

The second teaser has just arrived, and again, no Jennifer Lawrence, no dramatic scenes, just one small hint about the plot understandable only to those familiar with the story.

If all goes according to Lionsgate’s plan, these will be viral, so we won’t need tell you about each new one.

There’s no official Web site yet, but Mockingjay.net is tracking all Mockingjay-related news (we’ve linked to them on the right, under Movies &TV Based on Books — Trailers, Official Web Sites)

This entry was posted on Thursday, July 10th, 2014 at 9:53 am and is filed under Books & Movies, Childrens and YA. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.