We were dubious that the authors of the 2010 best seller Game Change, about the first Obama election, could get a similar level of attention for their follow up Double Down, (Penguin Press; Penguin Audio) on Obama’s second campaign, which was somewhat less game changing (and didn’t involved a race against a ticket that included Sarah Palin).

However, strategic leaks from the embargoed title, which releases next week, are making an impact; the book rose to #31 on Amazon sales rankings, from #1,731. Holds in libraries are not great yet, but the news is just beginning.

Brian Williams covered the story last night; “NY Times reveals ‘Double Down’ bombshell” (NYT story, “Book Details Obama Aides’ Talks About Replacing Biden on 2012 Ticket“).

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The NYT isn’t the only publication leaking news from the book; The Washington Post offers “The eight best tidbits from ‘Double Down’”

As Williams notes, authors Mark Halperin and John Heilemann will appear on The Today Show on Monday. The book is also scheduled to be featured on NPR Weekend Edition tomorrow and Fresh Air next week.

Also Scheduled

The Bully Pulpit: Theodore Roosevelt, William Howard Taft, and the Golden Age of Journalism, Doris Kearns Goodwin, (S&S; S&S Audio)

Goodwin will appear on this week’s CBS Sunday Morning, and next week on NPR’s Morning Edition, PBS Charlie Rose Show, Meet the Press, and even on The Late Late Show With Craig Ferguson. A favorite of Jon Stewart’s, she will also appear on The Daily Show.

The Ministry of Guidance Invites You to Not Stay, Hooman Majd, (RH/Doubleday; Tantor Audio)

Iranian/American NBC News contributor and author of bestsellers The Ayatollah Begs to Differ and The Ayatollah’s Democracy, writes about what it was like to live as an unwelcome guest in Tehran with his blonde, blue-eyed wife and young son. He will be featured on NPR’s Weekend Edition tomorrow and Fresh Air on Tuesday.

The Heart of Everything That Is: The Untold Story of Red Cloud, An American Legend, Bob Drury, Tom Clavin, (S&S; S&S Audio)

To be featured on NPR’s Morning Edition, on Tuesday, this is an Indie Next pick for November:

The authors present the epic story of Red Cloud, the only Native American tribal leader to defeat the U.S. Army in the West. Red Cloud could be vicious and savage and he used those attributes to achieve power. But he could also show patience and restraint in his efforts to defeat the Army’s expansion into the Powder River country of present-day Wyoming. This book presents an important chapter in American history that needed to be told, using Red Cloud’s own autobiography as a major source. —George Rishel, The Sly Fox, Virden, IL.

American Heroes: On The Homefront, Oliver North and Bob Hamer  (S&S/Threshold Editions, S&S Audio)

Based on the Fox TV series, War Stories with Oliver North, this will, of course be featured on the FOX shows Hannity and Fox & Friends.

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