Rising Nonfiction
Next week, these two nonficiton titles may get some media play. Libraries we checked had modest holds on modest orders.
Coming Back Stronger: Unleashing the Hidden Power of Adversity by Drew Brees, Mark Brunell and Chris Fabry chronicles the remarkable comeback of Saints quarterback Drew Brees from a shoulder injury, and of New Orleans itself from Katrina.
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What Women Want: The Global Marketplace Turns Female Friendly by Paco Underhill explores ways that retailers are catering to women’s economic influence. Underhill has made presentations at various library conferences and has worked with libraries on library layout.
PW says: “Underhill’s conception of the female consumer is outmoded at times (larger bathrooms in houses are supposed to serve as the ‘penultimate inner sanctum [for] todays frazzled female’), but he makes a compelling argument that a failure to cater to women consumers with products, services, environments, and customer experiences that meet their expectations is just ‘bad business.’ ”
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