Presidential aide Ivanka Trump’s Women Who Work: Rewriting the Rules for Success, (PRH/Portfolio; Penguin Audio/BOT) is technically a #1 best seller, having hit that number on the Wall Street Journal‘s Business Book list. Other numbers are not so sunny. It debuts on the USA Today general list at #53.

The Huffington Post reveals just how bad the sales are, reporting “In the book’s first five days on the market, Trump sold 10,445 print copies,” comparing that to Sheryl Sandberg’s book on female empowerment, Lean In, (PRH/Knopf) which sold 74,176 print copies in its first week, going on to sell many more and become a recognized catch phrase as well as a movement.

Reviews have been universally scathing. In this case, negative press may not be better than no press at all.

This entry was posted on Monday, May 15th, 2017 at 11:15 am and is filed under 2017/18 -- Winter/Spring, Nonfiction, Self-Help. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.