After a wave of PR, including the author’s appearance on CBS This Morning, Sarah Robb O’Hagan’s Extreme You: Step Up. Stand Out. Kick Ass. Repeat, (HC/HarperBusiness; HarperAudio; OverDrive Sample) jumped into the Top 100 on  Amazon’s sales rankings, currently at #37.

O’Hagan, who made a name for herself by rebranding companies such as Nike, Virgin Atlantic, and Equinox, writes that average people can succeed by creating the most extreme version of their best traits. She tells the hosts at CBS This Morning she’s experienced epic fails including getting fired and believes that perfection is overrated and successful people should share their failures to inspire others.

The book is getting attention from a number of other media outlets including Fox, Marie Claire, Shape, and Inc., which includes it on a list of “9 Business Books of 2017 That Will Change How America Does Business.”

O’Hagen gives a taste of the book in the following video:

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