Feed The World
Soup for Syria: Recipes to Celebrate Our Shared Humanity, collected and photographed by Barbara Abdeni Massed, published last year by indie press, Interlink, is soaring on Amazon’s sales rankings. The jump, from #7,866 to a well-placed #45, coincides with a feature on NPR’s All Things Considered.
An effort by celebrity chefs to help relieve some of the Syrian refugee’s suffering, it’s a foodie version of Live Aid.
Barbara Massaad, a cookbook writer living in Beirut, visited one of the refugee camps and decided she had to help. Along with a friend who runs a farmers market, they started making soups to give away to those in need. “Soup is universal comfort food,” says Massad, “It’s special, soup.”
Deciding to take the project further, she reached out to colleagues around the world, asking for recipes for a fundraiser. Alice Waters sent in one for carrot soup. Anthony Bourdain offers soup au pistou, “with white beans, leeks, fennel and zucchini.” The team behind the popular Jerusalem cookbook, Yotam Ottolenghi and Sami Tamimi, submitted one as well. Claudia Rodan and Mark Bittman also pitched in.
In addition to the recipes, the book is full of photos of the Syrians living in the camps.
The collection has raised more than $300,000 for food relief programs, “with very little attention or publicity.”
The lack of PR seems to have changed now that NPR has spread the word. The book is temporarily out of stock on Amazon and B&N and is on back order through wholesalers. It is currently shown as available for purchase directly from publisher Interlink.
Libraries have generally bought few, if any copies. Those that did are showing a mix of available copies and moderate holds.