Get Your Game Face On
In a twist on the movie trailer, Dan Brown, Google, and Sony Entertainment have partnered to create a puzzle game for fans of Robert Langdon.
USA Today reports the three-week run of games, called Inferno Journey Through Hell, is designed to increase interest in the forthcoming film, Inferno, opening October 28.
Brown told the paper that “It’s always been of interest to me to create a treasure hunt online where people who don’t have the opportunity to travel can take the quest virtually and interact with real works of art and locations and have the experience from their living room or office.”
It is also a giant product placement for Google as the clues needed to solve the puzzles are “hidden in various Google products such as Google Maps, Gmail, Google Search and Google Play as well as on social-media platforms,” reports USA Today. Players can win weekly prizes including a trip to Florence, Venice, Rome and Milan.
Brown serves as an executive producer for the film and says that director Ron Howard and lead actor Tom Hanks “very generously pretend I’m relevant, but once the screenplay’s done, my part in the movie is complete and I can just watch what really becomes a different telling of my story.”
Traditional forms of marketing are also being unleashed, including a series of trailers. The latest below:
And several tie-ins:
Inferno (Movie Tie-in Edition), Dan Brown
Trade Paperback, (PRH/Anchor)
Mass Market, (PRH/Anchor)
Audio CD (PRH/Random House Audio)
Inferno (Movie Tie-in edition en Espanol), (PRH/ Vintage Espanol)