For some reason, the executive producer of the CBS series based on James Patterson’s Zoo, thinks the statement “We really want the whole world to fear their schnauzers,” is a good promo line.

That quote became the headline for Variety ‘s report on a press event to promote the series. The Hollywood Reporter chose to use a quote from master marketer Patterson instead, who said, “People always say the book is always better than the movie, In this case, I think the series is going to be better than the book.”

The actual tag line for the series is “Animals once ruled the Earth. What if they decided to take it back?”

The 13-episode series premieres on CBS at 9 p.m. on Tuesday, June 30.

Tie-ins:

Zoo

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