MOST DANGEROUS Publicity

The Most Dangerous AnimalIf you were blindsided by the news about a book published on Tuesday, The Most Dangerous Animal of All, by Gary L. Stewart (Harper), you’re not alone.  As Newsweek reports, HarperCollins worked to keep the story under wraps.

If that was an effort to insure that all the publicity hits at once, it’s working. The news about the author’s search for his biological father, which led to the chilling discovery of a man, now dead, who might have been the infamous Zodiac Killer, first broke in New York magazine’s “Intellingencer” blog and was picked up by dozens of other news media. Next up, it is featured in the new issue of People magazine (on newsstands tomorrow; available digitally now).

The Zodiac Killer was believed to be responsible for the deaths of at least five people in the San Francisco area in the late 1960’s. That story was the basis of David Fincher’s 2007 movie, Zodiac.

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