The man who, as the AP’s publishing reporter Hillel Italie puts it, was “the adventurous and news-making author and reporter” Joe McGinniss has died at 71.

He broke new ground with his book on Richard Nixon, The Selling of the President 1968, (Penguin), the first to look at the role of marketing in presidential campaigns. For his most recent book, The Rogue: Searching for the Real Sarah Palin, (RH/Crown), he angered his subject by actually moving in to a house next door to hers.

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