The news from Jeb Bush’s appearance on the Today Show this morning is what he refused to say — whether he plans to run for president in 2016.

Bush appeared on the show to talk about his new book, which releases tomorrow, Immigration Wars: Forging an American Solution, (S&S/Threshold; S&S Audio; also published in Spanish under the title, Las guerras inmigratorias: Forjar una solución estadounidense).

The Today Show‘s Matt Lauer noted that publishing a book can be a sign that a politician is gearing up for a run, but Bush refused to take the bait (he was given precious little time to talk about the actual subject of his book, even in a separate segment).

He’ll have more opportunities to dodge the 2016 question; several other appearances are scheduled for this week, including CBS this Morning,  NPR’s Morning Edition. and on Telemundo-TV.

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