In the midst of a media blitz for his book, The Dude and the Zen Master (Penguin/Blue Rider; Jan 8), Jeff Bridges appeared on the Daily Show with Jon Stewart last night.

Stewart, who is known for coming fully prepared to author interviews, freely admitted that he had not read this book, but nevertheless summed it up as a transcript of a “weekend bullshitting with Jeff Bridges.”

Even so, the book, which had already been rising on Amazon sales rankings, jumped to #24 (from #74).

Bridges’s pointy beard? It may be for his role as a Spook on The Seventh Son, the film adaptation of Revenge of the Witch by Joseph Delaney, which has been filming recently and is scheduled to open Oct. 18. Bridges has also recently confirmed that, after acquiring the rights 20 years ago,  he plans to make a film of Lois Lowry’s The Giver.

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