The Super Bowl movie trailer that most increased book sales may be The Lorax. Dr. Seuss’s 1971 book  rose to to #108 from #287 after the spot aired.

In addition to the original book, Random House has released a series of tie-ins, including a pop-up and two titles in the  “Step into Reading” series.

It’s difficult to judge the effect the pre-Super Bowl trailer for The Hunger Games. The series has been in the Top Five on Amazon for months.

Several tie-ins release tomorrow (full list, after the jump):

The Hunger Games: Movie Tie-in Edition Suzanne Collins Retail Price: $12.99 Paperback: 384 pages Publisher: Scholastic Inc. – (2012-02-07) ISBN / EAN: 0545425115 / 9780545425117

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The Hunger Games: Official Illustrated Movie Companion Kate Egan Retail Price: $18.99 Paperback: 160 pages Publisher: Scholastic Inc. – (2012-02-07) ISBN / EAN: 0545422906 / 9780545422901

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The Hunger Games Tribute Guide (Hunger Games Trilogy) Emily Seife Retail Price: $7.99 Paperback: 128 pages Publisher: Scholastic Press – (2012-02-07) ISBN / EAN: 0545457823 / 9780545457828

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The World of the Hunger Games Kate Egan Retail Price: $17.99 Hardcover: 192 pages Publisher: Scholastic Inc. – (2012-03-23) ISBN / EAN: 0545425123 / 9780545425124

This entry was posted on Monday, February 6th, 2012 at 3:13 pm and is filed under Books & Movies, Childrens and YA. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.