Last night, certain advance screenings of Straw Dogs and Moneyball included a surprise, an unusually long eight-minute “teaser trailer” for The Girl with the Dragon Tattoo. MovieLine sees this as another “brilliantly secretive” viral marketing effort (following the “leaked” trailer that appeared at the end of May).

The trailer is not available on the Web, and won’t be shown at regular screenings of Straw Dogs and Moneyball. The perceived exclusivity has just added to the excitement for the special few who saw it. The Playlist offeres a shot-by-shot description and dozens of critics have jumped in to assess what they saw (SlashFilm.com rounds up some of the reactions. Advice; skip the breathless intro).

The trailer has put to rest concerns that Mara Rooney’s girl- next-door quality will undercut her ability to play the dark Lisbeth Salander.

The movie, directed by David Fincher, also stars Daniel Craig and opens December 21st. Tie-in editions will be available from Knopf in mass market and trade paperback on Nov. 1.

This entry was posted on Thursday, September 15th, 2011 at 10:20 am and is filed under Books & Movies. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.