The opening segment in what S&S calls “one of the largest media rollouts in nonfiction publishing history,” aired on the Today Show this morning. In a preview of Dick Cheney’s taped NBC interview, airing on Monday night, the day before the publication of the former VP’s memoir In My Time (Threshold/S&S, 8/30), he claims the book will “have heads exploding all over Washington.”

Next Tuesday, Matt Lauer will interview Cheney live on the Today Show. After that, he will be wherever you turn; on Fox, CNN, CNBC, ABC, CBS and even C-Span as well as in print interviews in USA Today and The Wall Street Journal.

The book was embargoed and few libraries are showing it on their catalogs at this point.

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