Fortune magazine reports that the title of Walter Isaacson’s forthcoming bio of Steve Jobs has been changed, causing the book to zoom up Amazon’s sales rankings to #51 (from #16,712). It is scheduled for release next Spring, March 6, 2012.

According to Fortune, Isaacson’s wife and daughter lobbied to change it from the “too cutsey” title chosen by publisher S&S, iSteve: The Book of Jobs to the prosaic, Steve Jobs.

This entry was posted on Wednesday, July 6th, 2011 at 7:58 am and is filed under 2012/13 - Winter/Spring, Biography, Business, Nonfiction. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.