Our friends and former colleagues at Shelf Awareness have launched a new publication aimed at consumers, Shelf Awareness for Readers. The twice-weekly email newsletter focuses on books, with a dozen reviews of both adult and childrens books as well as features, and some stories from the six-year-old trade publication, now called Shelf Awareness Pro. UPDATE: The reviews will be licensed; Ingram has already signed up.

One feature that readers advisors are sure to love is “Further Reading.” In this issue, it recommends books to extend the experience after reading Ann Patchett’s State of Wonder.

This new version of The Shelf is launching with an extensive marketing campaign, so you are likely to hear about it from your customers.

This entry was posted on Monday, June 20th, 2011 at 9:39 am and is filed under Publishing Business, Readers Advisory. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.