Get out your videotape of Love Story, the preppy look is back.

True Prep: It’s a Whole New World, the followup to the 1980 Preppy Handbook, arrives in early September. Going back to original source material, powerHouse Books is reprinting a 1965 Japanese book of photos from American Ivy League campuses, True Ivy. According to an article in yesterday’s NYT Fashion section, the first edition is highly sought after; “People spent years hunting down rare copies. They traded them online for prices that reached into the thousands. They photocopied and distributed them in design studios like fashion samizdat.”

Both books are rising on Amazon

Amazon Sales Rank in Books: 30 (was 212 yesterday); few libraries have ordered (good going, Hennepin!)

Take Ivy Shosuke Ishizu, Toshiyuki Kurosu, Hajime Hasegawa Retail Price: $24.95 Hardcover: 142 pages Publisher: powerHouse Books – (2010-08-31) ISBN / EAN: 1576875504 / 9781576875506

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Amazon Sales Rank in Books: 180 (was 843 yesterday); most libraries have ordered.

True Prep: It’s a Whole New Old World Lisa Birnbach, Chip Kidd Retail Price: $19.95 Hardcover: 256 pages Publisher: Knopf – (2010-09-07) ISBN / EAN: 0307593983 / 9780307593986

This entry was posted on Monday, July 26th, 2010 at 8:01 am and is filed under 2010 - Fall, Nonfiction. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.