Buzz Begins for Seth Godin
Next week’s most-anticipated nonfiction book is bestselling business guru Seth Godin‘s guide to mastering the new economy, Linchpin: Are You Indispensable? Three of the four libraries we checked had it, with holds of close to 2:1 on orders of 8-15 copies
Though the reserves aren’t huge, they appear to be a positive effect of Godin’s gamble on Internet-only publicity campaign, in which he bypassed the traditional media, giving away books at his own expense to the first 3,000 readers who agreed to make a minium $30 donation to the Acumen Fund.
So far, Godin has a page of positive blog reviews and tweets to show for his efforts, and the Acumen Fund has raised more than $100,000.
 |
|
Audio available from Random House on 2/09/10:
- CD: $15; ISBN 9780307704078
Other Major Titles Going on Sale Next Week:
Eternity Soup: Inside the Quest to End Aging by Greg Critser (Harmony) is a journalist’s irreverent look at the anti-aging industry. Kirkus found it “a delightful, politically incorrect view of the life-extension movement, accompanied by the disappointing news that aging is reversible but not in the near future.”
I Am Ozzy by Ozzy Osbourne (Grand Central) is the legendary rocker and reality show star’s memoir, which Kirkus deemed “as toxic and addictive as any drug its author has ever ingested.”
Why I Stayed: The Choices I Made in My Darkest Hour by Gayle Haggard (Tyndale) is a memoir by the wife of evangelical Christian leader Tim Haggard who had liaisons with a male prostitute.
Tea with Hezbollah: Sitting at the Enemies Table, Our Journey Through the Middle East by Ted Dekker and Middle East expert Carl Medearis (Doubleday Religion) is an account of the Christian novelist’s effort to love his enemies.