Announcing…The Nook
After all the rumors, the actual announcement of B&N’s eReader seems a bit anticlimactic.
But there is some drama — PC World is already calling the Nook the “Kindle Killer,” naming five ways it’s better than its competitor.
Reason Five — B&N has actual stores, where people can look at and try out the Nook.
Bricks and mortar finally has its day!